Objectives

The objective was to develop a clever and hip display piece to introduce a turkey based snack stick for Slim Jim. As America becomes more health conscience, turkey is considered a natural healthy choice. The target market is young males so we needed to relate it to that consumer. 

Materials

This hip turkey is hand sculpted and then mass produced from a poly resin mold. It is hand painted and hand decorated with much attenton to detail. With the tied bandana, chain and tattoo, it is an engaging, complementary piece for retailers to place on their counter.

Results

With 25,000 imprints in the marketplace, these Slim Jim turkey sticks have gained immediate acceptance and placement throughout all convenient impulse retailer environments. Garnering virtually 100% growth in sales of a new product.