Objectives

Create a highly flexible, compact merchandising platform that would act as a brand beacon for secondary placement in retailers that did not have available shelf space.  The client’s goal was to position this as a premium destination that would house all product lines and make room for category messaging.

Materials

This is a highly engineered fixture showcasing our competency of marrying materials. This includes woodworking, metalwork, vacuum forming, injection molding, extruding, digital and offset printing as well as high finishing standards. Engineered slim line side wings with 1” vertical adjustability and incorporated shelves with vacuum formed inserts and brand blocks.

Results

Sales results are quickly measured through retail penetration in locations previously not able to merchandise the full line of Burt's Bees products.  Out of 700 displays produced 625 have been placed in retail.  With each display merchandising the entire line of Burt's product, this represents a significant lift in sales.