Objectives

Develop a system that would mitigate shopper confusion when making a purchase for an iron.  Irons are a high-involvement, long purchase-cycle category, in which consumers often don’t know what they need. Simplify  features into shopper-friendly language, while communicating end-user benefits of each model so as to facilitate guided, fact-based decision-making.

Materials

Injected molded modules were constructed with graphic labels inserted to each. The modules mount into a tabletop shroud, each with an interchangeable header graphic.  Construction allows for each iron cord to feed behind the module and wrap to the back for secure placement of the iron to the display.

Results

Due to the late store set-up, hard sales figures have not been made available. However, iron sales did significantly increase compared to the same time period in 2015. Both customer and retailer were thrilled with its appearance and ease of assembly. Shoppers are finding the experience both informative and functional.