Objectives

• Develop an eye-catching counter unit that embodies the shape and appearance of Slurpee cup that would hold 48pcs of product and ship additional product.

Materials

• SBS printed 4 color process. 
• Vac form lid

Results

• For the retailer, this display succeeded in helping to promote the 50th anniversary of the Slurpee drink.  From a shopper standpoint, the display provided familiarity and helped to sell SKUs created specifically for this promotion.  This promotion was the first run of this display and was a success.