Aritaum is a trusted name within the AmorePacific Corporation, the South Korean beauty and cosmetics conglomerate that operates 33 health, beauty and personal care brands. Founded in 1945, it is the world’s 14th largest cosmetics company.

The company originated when Yun Dok-jeong began selling camellia oils as a hair treatment in the village of Kaesong. Her second son, Suh Sung-whan, took over the business in 1945. Suh handed the company over to his second son Suh Kyung-bae in 1997. Its success has made him the second-richest man in Korea (as of 2016).

Aritaum is AmorePacific’s one-stop shop where customers can access all of their ground-breaking brands and products in one place. As Korea’s first omni-channel beauty store, Aritaum combines online services with offline benefits, to enhance consumers’ brand experience by using tech-infused gadgets. Aritaum carries in-house brands such as Aritaum, Mono Eyes and MODI Nails as well as other global premium AmorePacific brands Iope, Laneige, Mamonde and Hanyul. The online store serves customers in 20 countries including The United States, China, The Middle East and Europe. With more than 1,300 retail venues Aritaum strives to make the beauty buying experience easy and accessible.

Submitting Company: Dalziel & Pow Design Consultants Ltd.