The TaylorMade Roger Dunn Performance Center is a custom space that transforms the golf club purchasing experience. It was an exciting adventure to realize the fit and function of this location within only 800 square feet. Golfers are analyzed by a pro for the right fit of clubs using state-of-the-art equipment and hands on consultative experience. Having the personal analysis is invaluable to the consumer. It increases confidence that their purchase is the correct one, and will not only contribute to their choice of equipment, but also their handicap. The relationship that golfers have with the brand is no longer transactional, but a consultative and professional experience.

Submitting Company: Quarter20, Inc.