Grupo Uvesco is a supermarket chain founded in 1993 and is the market leader of food distribution in Northern Spain. With headquarters in Guipuzcoa and Cantabria, the company currently employs more than 4,450 people across its network of close to 22 supermarkets in Northern and Central Spain. Grupo Uvesco currently trades under two supermarket brand names, BM Supermercados and Super Amara which is exclusive to Guipuzcoa. The Uvesco group has 2 distribution centers covering almost 275,000 sq. ft., strategically located in Guipuzcoa and Cantabria, as well as three distribution and handling centers making up 2,012 sq. ft. In 2018, the group had an annual turnover of 740 million euros, created 117 new job positions and opened five news stores, including the new 7,820 sq. ft. Store in Renedo de Piélagos, Cantabria.

BM Supermercados follows the five strategic principles which has ensured their commercial success over the past 30 years. The supermarket chain’s philosophy is based on their commitment to quality, their focus on stocking local products, being a market leader with a competitive price point, their trained and involved staff as well as a customer loyalty program of over 400,000 people, an outstanding 90% of all clientele.

The new BM Supermercados store is the first in the Cantabrian municipality with a population of over 25,200 people. With an initial 1.6-million-euro investment, the supermarket is a commitment to the local economy through wealth generation, added value and the employment of 15 local people. The new staff received specialized training, on behalf of Grupo Uvesco, in in both customer service and store management for the different sections of the store.

BM Supermercados defines its 10 brand pillars as selection, savings, quality, freshness, advantages, convenience, service, health, proximity and commitment. The supermarket store stocks over 8,000 different products across fresh produce, long-life goods, beverages, meat, seafood, delicatessen, baked goods, healthy living, household as well as health and beauty. The new Renedo de Piélagos store also includes new products and services that haven’t been previously included in the BM Supermercados.

Submitting Company: Kendu In-Store Visual Solutions