Objectives

The target was to create a display that would demonstrate the natural ingredients of this petfood brand and hlighlight the healthy country living to promote this new brand.
 

How were the objectives met?

For the launch of new Purina brand Beyond we have designed and created a display that fully supports its values. It promotes its main idea of premium petfood made of purely natural ingredients through rural atmosphere, where dogs live a happy and satisfactory life.
The material such as real wood and the entire design of the display clearly refers to natural concept of the product. An important attribute is shelves in wooden-box design where the display differs from the others.