Objectives

My project was created for Essity. The task was to design and construct a display for moist toilet tissues for the brand Zewa. The goal was to design a display that works in an in-store environment.
The challange was that the display had to fit several criteria, like how customers behave in a shop, or what are the technical possibilities and how they work in a store. One of the Client's requirements to make an affect on at least one of the five senses. The main challenge was to deal with the "noise" of a departmental communication in order to guide them to the product.
The maximum cover size was 150x60x40 cm with a back wall. We had to display the Zewa logo, and the visual elements had to fit to the brand. The relevant product benefits had to be shown: it’s flushable and the use of moist + dry paper cleans better than dry only.
The design had to attract the attention of customers. The more pruduct the display can take the better. All five scents of the normal pack, minimum one scent of duo pack and minimum one scent of travel pack had to be on the shelves. The assembly and the instructions had to be clear and easy. The display had to last at least 1 month instore. The use of the mopping tray and pricetag holder was obligatory.
 

How were the objectives met?

I tried to design my display to fit all the ascpects of the Client’s objectives. The tile pattern and the toilet makes a bathroom atmosphere for the product. The product encourages interactivity: the front face has a scroll wheel that rolls moist and dry toilet tissues into the toilet. At the same time, it shows the flushability and gives the idea of using moist + dry toilet tissue together. All in all, I created a clear and simple design, so the consumers can focus on the main feature (the toilet) at first glance.
I put two inscriptions on the display; „Dermatologically tested” and „Flushable and biodegradable”. The Zewa logo appears on the pictures of the products which are „going” into the toilet. I maximalized the cover size, which is 150x60x40 cm. The capacity of the display is 50 normal pack, 10 duo pack and 72 travel pack.