Gatorade's BOLT24, their newest beverage creation, needed a small, but high-capacity merchandising vehicle to deliver the brand's iconic branding and fit virtually everywhere an athlete makes purchases.  The merchandiser required optimal communication opportunity, iconic appearance to represent their new premium brand, and have ease-of-execution in any market.

Produced by: Universal Display & Fixtures Company
Client Company: PepsiCo Inc.
Shop! Member: Yes