Constructed as a skinny tower, the Neuriva Brain Performance floorstand featured a vivid design to capture the attention of Walgreens customers waiting to fill their prescriptions. Because the lightweight product did not require a heavy-duty structure, cost-effective 32B Kraft, 18-point SBS corrugate was used, and the litho-printed display was able to capitalize on more creative elements, such as an eye-catching header featuring an illustration of the brain and activities enhanced by using the product. This die-cut header is a notable differentiator, helping the display stand out among other rectangular towers. Each shelf listed the six brain indicators the product was designed to enhance (focus, memory, learning, accuracy, concentration and reasoning).

Since it was introducing a new product, the display was exempt from Walgreens’ color-coding requirements which allowed it to bring out the vibrant and distinct blues, greens and pinks featured on the product’s packaging. One side of the 2-sided display featured a pink background to match the Neuriva Original packaging and the other side a blue background to match the Neuriva PLUS packaging. The display featured both 7-count trial versions and 30-count full-size versions of each product.

The display was shipped with the product and arrived at the store fully assembled where a store laborer simply removed it from its outer packaging and placed it on the floor.

Though official sales results have not been revealed, the client was pleased with the show-stopping features of the display and its high potential to garner the interest of pharmacy shoppers.

Produced by: Menasha
Client Company: Reckitt Benckiser
Shop! Member: Yes