Objectives

We are developing bed-type furniture that allows users to visually experience the value of a new category of products that have 3in1 functions as projectors, lighting, and sound in bedrooms.
Because it is multifunctional, it is expected to be deployed at various sales floors (TV sales floors and lighting sales floors).
Because it is designed for bedrooms, it has a structure that enhances visibility even in bright retail stores.
 

How were the objectives met?

By using a bed-type display that allows you to visually experience the value of the product, customers can intuitively understand the product even if they do not receive detailed explanations from sales staff.

Location: Bunkyo-ku, Tokyo, Japan

Submitter: Toppan Printing CO., LTD.

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